15 - 17 April, 2019
The Meydan Hotel, Dubai, United Arab Emirates

Senior Representative

Farah Experiences

1:10 PM REGIONAL TRAILBLAZER: Park Wars: Ensuring your entertainment destination stays top of the leader board in a fast changing industry

The amusement park capitals of the world Orlando, Tokyo and Singapore all have multiple entertainment offerings such as theme parks, water parks, animal parks, family entertainment centres and with a number of projects in the pipeline the UAE is not far behind. Whilst the growing number of projects fosters synergy and creates more choice for consumers it also means more competition for the operators.

Key question: How can entertainment destinations ensure visitors return and find new ways to create lasting memories year after year?

In this session, we will examine:

  • Strategic ideas to ensure customers stay longer and spend more money at your destination rather than other facilities
  • Keeping up with trends and ensuring a project pipelines to ensure visitors can return and enjoy something new
  • The advantage of IPs and themed entertainment in driving visitors who have confidence in the brand
  • Establishing unique loyalty programmes and family packages to drive footfall


Check out the incredible speaker line-up to see who will be joining Senior.

Download The Latest Agenda