15 - 17 April, 2019
The Meydan Hotel, Dubai, United Arab Emirates

Ramzi Solh

Chief Executive Officer, Tourism and Hospitality Development
King Abdullah Economic City, Saudi Arabia

9:10 AM VIP Opening Panel Session: Strategies to boost entertainment and tourism in the Middle East amid falling oil prices

  • Examining how the Middle East will achieve its ambition to become a global leisure and entertainment destination
  • Analysing the ROI on the development of stand-alone entertainment cities
  • Developing diverse offerings in existing entertainment locations to increase revenue – festivals, live shows
  • Maintaining culture in entertainment offerings in the region


9:50 AM Regional Trailblazer

Saudi Arabia’s Strategic $64 Billion Entertainment Investment To Encourage Local Spending And Attract International Visitors

Saudi Arabia has announced plans to spend billions to diversify the Saudi economy from in slump in energy prices and establish the entertainment sector as a source of growth. Saudi is currently splurging billions on entertainment in neighboring countries such as Dubai and Bahrain. This session will demonstrate how their $64 billion investment in entertainment will drive the economy and contribute to the ‘don’t travel’ initiative.

In this session, we will examine:
  • Examine how the Qiddiya Entertainment City ‘giga project’ will strive to attract 17 million annual visitors by 2030
  • Outlining strategic investment plans to capture the two-thirds of Saudi’s population of 32 million under the age of 35
  • Driving entertainment development to recapture the $30 billion currently spent outside Saudi on tourism and entertainment

Check out the incredible speaker line-up to see who will be joining Ramzi.

Download The Latest Agenda