CEO, Commercial Development
King Abdullah Economic City
9:50 AM Regional Trailblazer: Saudi Arabia’s Strategic $Billion Entertainment Investment To Encourage Local Spending And Attract International Visitors
Saudi Arabia has announced plans to spend billions to diversify the Saudi economy from in slump in energy prices and establish the entertainment sector as a source of growth. Saudi is currently splurging billions on entertainment in neighboring countries such as Dubai and Bahrain. This session will demonstrate how their $billion investment in entertainment will drive the economy and contribute to the ‘don’t travel’ initiative.
In this session, we will examine:
- Examine how Saudi will strive to attract 20 million annual visitors by 2030
- Outlining strategic investment plans to capture the two-thirds of Saudi’s population of 32 million under the age of 35
- Driving entertainment development to recapture the $30 billion currently spent outside Saudi on tourism and entertainment