Associate Director, Strategic Partnerships and Commercial Projects
4:00 PM Regional Trailblazer
DXB Entertainments model for success: The importance of acquisition and deployment of strategic partners for the success of any leisure and entertainment resort
Generation of revenue lines through the integration of regional and international partners for theme Parks along with conceptualisation and deployment of a successful commercial framework to create alternate revenue.
This exclusive presentation by DXB Entertainments demonstrates how they have developed a number of strategic partnership deals where partners such as First Abu Dhabi Bank, Etisalat, Pepsi, McDonald’s, Baskin Robbins etc. have invested millions of dirhams commercially and provided them with marketing support to promote and sale offerings.
- Determining how the right partners can successfully enhance the your entertainment attractions overall profits
- How partners can compliment the attractions markets and communications to deliver a worldwide audience
- The right match: Examining the factors that must be considered when choosing the right partners for your attraction