Director - International Market Development
10:40 AM REGIONAL TRAILBLAZER: ‘Take a pic or it didn’t happen’ – How the mantra of social media is driving todays theme parks and visitor attendance
The social media landscape is rapidly evolving and having a direct impact on theme parks and attractions. Whilst the social media revolution is not a new concept there are an increasing number of innovative social media tools and strategies that can benefit attractions and their visitors.
In a world where over nearly 3 billion people live in a virtual world and expect to be connected anytime and anywhere, it is has never been more important to ensure you have a world class social media strategy in place, because without it ultimately your attraction will fail.
Key question: How theme parks and attractions are leveraging social media to connect to millennials and convert likes, shares and posts into visits!
Senior Leadership should therefore acknowledge:
- Demonstrating how an effective social media strategy can open attractions to new audiences and triple ticket sales
- Discussing innovative strategies to create more social media opportunities onsite to improve guest experience and encourage word of mouth
- Get trending! How to create a social buzz and get people talking about your attraction organically
- Discussing world class social media strategy examples of successful theme parks and attractions