Senior Vice President, Commercial
Creating a lasting destination legacy with world-class attractions, mega event and 25 million visits by 2020
We have seen a new era for the UAE over the past few years with the opening of Warner Bros, IMG World, Dubai Parks and Resorts and other mega attractions joining the likes of Ferrari World, Aquaventure and Yas Waterworld. This keynote presentation will demonstrate how the UAE has a unique opportunity to position itself as a major leisure destination on a global scale and enjoy the success of in other markets such as Orlando, Tokyo and Singapore.
In this session, we will examine:
- Reviewing the first World Expo to be hosted in the MEASA (Mid East, Africa & South Asia) region in 165 years, the importance of the project to the UAE
- How theme park, waterpark and attraction development can contribute to the UAE economy and the vision to become a global tourism hub?
- Developing entertainment clusters containing theme parks and waterparks to make the UAE a top amusement destination
- Recognising the importance of entertainment destination positioning to take full advantage of benefits they can bring and ensure maximum ROI