Director Visitor Enhancement, Visitor Experience
12:00 PM TRAILBLAZER PANEL: Developing next gen attraction & entertainment resorts: Creating smart, seamless resorts that meet the demands of digital consumers
In the era of smart living, entertainment attractions must provide a seamless, frictionless experience. In the modern world consumers organise their lives in a digital, mobile manner and when they enter parks they expect the same. Key question: How can entertainment destinations create a single, integrated and unified experience across multiple parks, retail outlets, dining and attractions to increase ROI and visitor experience?
Senior leadership should therefore acknowledge:
- Visitor convenience: How do park operators provide a connected eco system from booking tickets to finding rides with lower waiting times and deciding the right cuisine?
- How to deliver a seamless and engaging visitor experience through mobile applications, wristbands, smart kiosks and digital signage
- Does the future of a successful convenient entertainment resorts look cashless and paperless?