Conference Day Two: Tuesday, 8 May 2018

8:30 AM - 9:15 AM Registration and coffee

9:15 AM - 9:30 AM Chairman’s opening remarks

Adopting innovative technologies in entertainment facilities to enhance customer experience

9:30 AM - 10:00 AM Building a multi-branded indoor theme park

Lennard Francois Otto, Chief Executive Officer, IMG Worlds of Adventure, UAE
  • Global growth potentials for the IMG brand
  • Discover how it will also adopt innovative technologies in its state-of-the art rides
  • Integrating live entertainment to offer a fully immersive experience


Lennard Francois Otto

Chief Executive Officer
IMG Worlds of Adventure, UAE

10:00 AM - 10:30 AM Keynote: Fifty years in the game – Best practices in successfully operating theme parks

Jose Maria Letamendia, Vice President of Business Development, Parques Reunidos, Spain
  • How Parques Reunidos successfully operates over 50 theme parks
  • Continuously adopting technology over the years
  • Overcoming challenges associated with operating parks in the region


Jose Maria Letamendia

Vice President of Business Development
Parques Reunidos, Spain

10:30 AM - 11:00 AM Creating an immersive guest experience

Michael Patrick Carroll, VP, Guest Experiences, North 25, Dubai, UAE
  • What exactly is an immersive guest experience?
  • How are new technologies being used to create better immersive experiences?
  • Understanding Dubai Parks and Resorts’ initiatives to create immersive guest experience


Michael Patrick Carroll

VP, Guest Experiences
North 25, Dubai, UAE

11:00 AM - 11:30 AM Networking break and morning refreshments

Driving customer engagement in entertainment through integrated digital platforms

11:30 AM - 12:00 PM Case Study: Using digital and social media platforms in entertainment

Abdulla Mahmood, Director Marketing & International Business Development, Al Ahli Holding Group, UAE
  • Social media growth and its influence in entertainment in the region
  • Traditional CRM vs. social-media-based CRM
  • Triple E mantra of digital media


Abdulla Mahmood

Director Marketing & International Business Development
Al Ahli Holding Group, UAE

12:00 PM - 12:30 PM Use of authentic cultural storytelling to create a memorable experience

Afra Al Darmaki, Public Programs Manager, Sheikh Zayed Desert Learning Centre, UAE
  • Encouraging the culture of discovery and learning
  • How to create edutainment experiences using innovation and technology
  • Reliving Sheikh Zayed’s legacy


Afra Al Darmaki

Public Programs Manager
Sheikh Zayed Desert Learning Centre, UAE

12:30 PM - 1:00 PM Providing an all-inclusive entertainment experience

Abdulamir Almuscati , Senior Projects Director, United Real Estate Company
Upcoming Tourism & Hospitality mega project in the region
Creating a one-stop entertainment experience
Creating a first of its kind project in the area of Shuwaimiyah, Oman


Abdulamir Almuscati

Senior Projects Director
United Real Estate Company

1:00 PM - 1:30 PM Middle East Leisure and Entertainment Awards

Join us in celebrating the outstanding contributions and innovations by leaders in the leisure and entertainment development industry.

“Un-conference Session”

1:30 PM - 2:30 PM Lessons from established theme parks and entertainment resorts

As mobile phones have become a staple of our lives, it is important to showcase how they can be used to deliver top-notch visitor experience. Participants will be able to live tweet their questions using #TEDF to the panel and get instant responses from the round table panelists.

Live Tweeting Q&A topics include:

Futuristic outlook on the leisure and entertainment sector

  • What will parks look like in 5 years?
  • How will technology drive engagement?
  • How will cinemas change to adapt to next generation movie-goers?

2:30 PM - 3:30 PM Lunch and networking break

3:30 PM - 3:30 PM Chairman’s closing remarks and end of forum

The programme is correct at time of publishing. However, given the seniority of our speakers and the nature of their roles, speakers may subsequently substitute or remove themselves from the programme. This  always regrettable, and we will always try to replace speaker with a speaker with equivalent insight.