7 - 8 May 2018
Meydan Hotel, Dubai, United Arab Emirates

Conference Day Two: Tuesday, 8 May 2018

8:30 am - 9:15 am Registration and coffee

9:15 am - 9:30 am Chairman’s opening remarks

Adopting innovative technologies in entertainment facilities to enhance customer experience

9:30 am - 9:50 am Building a multi-branded indoor theme park

Lennard Francois Otto, Chief Executive Officer,IMG Worlds of Adventure, UAE
  • Global growth potentials for the IMG brand
  • Discover how it will also adopt innovative technologies in its state-of-the art rides
  • Integrating live entertainment to offer a fully immersive experience

Lennard Francois Otto

Chief Executive Officer
IMG Worlds of Adventure, UAE

9:50 am - 10:20 am Keynote: Fifty years in the game – Best practices in successfully operating theme parks

Jose Maria Letamendia, Vice President of Business Development,Parques Reunidos, Spain
  • How Parques Reunidos successfully operates over 50 theme parks
  • Continuously adopting technology over the years
  • Overcoming challenges associated with operating parks in the region

Jose Maria Letamendia

Vice President of Business Development
Parques Reunidos, Spain

10:20 am - 10:30 am How to capitalize on a mobile leisure guide

Bianca Patkos, CEO,XPONIA
Mapping and guiding to points-of-sales through the customer journey before and during the theme park visit

Sponsored by: Xponia


Bianca Patkos


10:30 am - 10:50 am Creating an immersive guest experience

Michael Patrick Carroll, VP, Guest Experiences,North 25, Dubai, UAE
  • What exactly is an immersive guest experience?
  • How are new technologies being used to create better immersive experiences?
  • Understanding Dubai Parks and Resorts’ initiatives to create immersive guest experience

Michael Patrick Carroll

VP, Guest Experiences
North 25, Dubai, UAE

10:50 am - 11:10 am Case Study: Lessons from operating Tropical Islands, one of the most successful leisure parks and pool in the world

Michiel Illy, Chief Executive Officer,Tropical Island Germany
Understand why: Tropical Islands is the largest Tropical Pool in Europe with the largest indoor rain forest in the world and strong accommodation components

Michiel Illy

Chief Executive Officer
Tropical Island Germany

11:10 am - 11:30 am Creating a dynamic entertainment environment

Taylor Jeffs, President & Chief Creative Officer,GGE
  • Exclusive insights from one of the world’s most successful, independent, entertainment design firms

Sponsored by: Legacy | GGE


Taylor Jeffs

President & Chief Creative Officer

11:30 am - 12:00 pm Networking break and morning refreshments

12:00 pm - 12:15 pm Middle East Entertainment Awards

Join us in celebrating the outstanding contributions and innovations by leaders in the leisure and entertainment development industry.

Driving customer engagement in entertainment through integrated digital platforms

12:15 pm - 12:30 pm Dubai Frame as a genuine iconic destination (Part 1)

Khalid Sultan Al Suwaidi, Director of Leisure Facilities,Dubai Municipality
Enhancing guest experience through digital and augmented technologies, highlighting  the advanced technologies applied in Dubai Frame. This workshop also includes topics how Dubai Frame is optimizing big data and tourist data analytics to deliver better experience and increase revenue

Sponsored by: Dubai Municipality


Khalid Sultan Al Suwaidi

Director of Leisure Facilities
Dubai Municipality

12:30 pm - 12:45 pm Funtopia Adventure Park - Real experience, Real examples

Ruzha Karaatanasova, CEO,Funtopia Franchising

Sponsored by: Funtopia ®


Ruzha Karaatanasova

Funtopia Franchising

12:45 pm - 1:05 pm Case Study: Using digital and social media platforms in entertainment

Abdulla Mahmood, Director Marketing & International Business Development,Al Ahli Holding Group, UAE
  • Social media growth and its influence in entertainment in the region
  • Traditional CRM vs. social-media-based CRM
  • Triple E mantra of digital media

Abdulla Mahmood

Director Marketing & International Business Development
Al Ahli Holding Group, UAE

1:05 pm - 2:05 pm Lunch and networking break

2:05 pm - 2:25 pm Use of authentic cultural storytelling to create a memorable experience

Afra Al Darmaki, Public Programs Manager,Sheikh Zayed Desert Learning Centre, UAE
  • Encouraging the culture of discovery and learning
  • How to create edutainment experiences using innovation and technology
  • Reliving Sheikh Zayed’s legacy

Afra Al Darmaki

Public Programs Manager
Sheikh Zayed Desert Learning Centre, UAE

2:25 pm - 2:45 pm Providing an all-inclusive entertainment experience

Abdulamir Almuscati, Senior Projects Director,United Real Estate Company
Upcoming Tourism & Hospitality mega project in the region
Creating a one-stop entertainment experience
Creating a first of its kind project in the area of Shuwaimiyah, Oman

Abdulamir Almuscati

Senior Projects Director
United Real Estate Company

2:45 pm - 3:00 pm Development of eSports infrastructure as a trigger of new trends in digital entertainment

Sponsored by: Kinguin

3:00 pm - 3:15 pm Standards Impact on Quality and Safety of Leisure Facilities

Abdelmoaty Aly, Planning & Development Specialist,Dubai Municipality

Sponsored by: Dubai Municipality

Abdelmoaty Aly

Planning & Development Specialist
Dubai Municipality

3:15 pm - 3:30 pm Immersive Experiences through innovative technologies ‘THE DUBAI FRAME’ A CUTTING-EDGE MULTI SENSORY EXPERIENCE

Ludo Verheyen, Chief Executive Officer,MTE Studios

Sponsored by: Dubai Municipality

Ludo Verheyen

Chief Executive Officer
MTE Studios


Sponsored by: Dubai Municipality